FIFA Defends Private Investment Plan Despite UEFA Boycott Threat and Concacaf Opposition

Herz — World Desk · 31 July 2026 at 06:31 · 30s summary · 3 min read

What We Know

On July 31, 2026, FIFA published a statement asserting that 'nobody is selling football,' according to BBC and ESPN. The organization is maintaining its consultation process regarding its plan to cede stakes in its competitions to private investors.

The plan involves creating FIFA Forward Enterprise (FFE), a commercial subsidiary responsible for managing FIFA's major competitions—including World Cups. Third parties could hold minority, non-voting stakes in the entity.

Should the proposal be approved, Thrive Eternal—a U.S. venture capital firm founded by Joshua Kushner, brother of Jared Kushner, son-in-law of U.S. President Donald Trump—is expected to lead the investor group within the FFE.

UEFA and Concacaf Opposition

On July 30, 2026, UEFA—the Union of European Football Associations—voted to boycott World Cups if the FFE plan were adopted. The organization accused FIFA of using football 'to enrich themselves and their friends.'

Concacaf—the Confederation of Football for North America, Central America and the Caribbean, comprising 41 national federations—also rejected the proposal.

The Vote Count

To adopt his plan, Infantino needs 106 votes out of FIFA's 211 member associations. UEFA and Concacaf combined hold 96 votes.

These 96 votes are insufficient to block the proposal alone—they fall 10 short of a blocking minority—but they represent a significant opposition front.

The Financial Offer to Member Associations

To secure member associations' support, Infantino has offered each $40 million. A first tranche of $20 million can be received before September 19, 2026.

FIFA's Response

In its July 31, 2026 statement, FIFA asserts that the consultation has been 'disrupted by incorrect media reports.' It reaffirms its commitment to an 'open and democratic' process.