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Herz — Sport Desk · · 30s summary · 3 min read
On July 30, 2026, the UEFA and CONCACAF rejected FIFA's plan to raise over 4 billion dollars through a new commercial subsidiary, FIFA Forward Enterprise (FFE). The UEFA voted unanimously to threaten a boycott of all FIFA tournaments, while CONCACAF—which includes the three host nations of the 2026 World Cup—also rejected the proposal, positioning the United States, Mexico, and Canada in the opposition camp. FIFA maintains its plans regardless. Together, UEFA and CONCACAF represent 96 of FIFA's 211 member votes, making FIFA President Gianni Infantino's path to majority approval difficult without their support.
On July 29, 2026, Gianni Infantino, president of the International Association Football Federation (FIFA), announced the creation of FIFA Forward Enterprise (FFE), according to Handelsblatt and WirtschaftsWoche. This subsidiary—of which FIFA would remain the majority shareholder—would oversee future World Cups and serve to raise over 4 billion dollars from external private investors.
Infantino promised the 211 FIFA member associations revenues multiplied by four compared to their current situation.
On the evening of July 30, 2026, the UEFA (Union of European Football Associations) held an emergency meeting. Members voted unanimously to threaten a boycott of all FIFA tournaments and matches if the FFE plan was maintained.
Europe's position is clear. We will never lend our legitimacy to this model. No one has the moral right to sell something they are merely managing in trust for the next generation.
— Official UEFA Statement, July 30, 2026
The CONCACAF (Confederation of North, Central American and Caribbean Football), which represents 41 of FIFA's 211 member associations, unanimously rejected the investment plan at a joint meeting. This rejection positions the three host nations of the 2026 World Cup—the United States, Mexico, and Canada—in the opposition camp to Infantino's plan.
CONCACAF did not issue a boycott threat, but strongly criticized the absence of due process, the artificially shortened timeframe, and the lack of any review or approval by FIFA's competent bodies.
The UEFA represents 55 votes and CONCACAF 41 votes among FIFA's 211 member associations. These two confederations together hold 96 votes. Without their support, Infantino would struggle to achieve a majority.
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Despite the threats, FIFA maintained its plans. It declared that "no one is selling football" and invoked its democratic principles: no single body can claim to represent all 211 member associations, and each must be able to examine the proposal.
FIFA also attributed the crisis to "erroneous media reports" and reaffirmed that the FFE had been proposed to enable all member associations to commercially exploit football in their respective countries.
This confrontation occurs within a broader context of recurring tensions over global football governance. FIFA and UEFA had previously clashed over the Unify League project—formerly called the European Super League—championed notably by Real Madrid president Florentino Pérez and Juventus president Andrea Agnelli.
According to information reported by a single source and not officially confirmed by FIFA, September 19, 2026 has been cited as a deadline for concluding the investment deal, with a special bonus promised to member associations that sign on.
The FFE is a commercial subsidiary proposed by Gianni Infantino. FIFA would remain its majority shareholder, and future World Cups would be organized under its umbrella. It would serve to raise over 4 billion dollars from private investors. According to FIFA, it would enable all member associations to commercially exploit football in their respective countries.
UEFA opposes the transfer of football's control to private investors. In its official statement, it asserts that "no one has the moral right to sell something they are merely managing in trust for the next generation."
Yes. The United States, Mexico, and Canada—members of CONCACAF—are in the opposition camp to the FFE plan. Their confederation unanimously rejected the proposal.
It will be difficult. UEFA and CONCACAF together represent 96 of FIFA's 211 member associations. Without their support, Infantino would struggle to achieve a majority.
