Business
Trump Tariffs: EU at 10% Like UK, British Advantages Erased in Multiple Sectors
Donald Trump announced on 23 July 2026 a new round of US tariffs reducing the general rate on European products from 15% to 10% — matching the UK's rate under its bilateral Economic Prosperity Deal (EPD) with Washington. This parity erases the tariff advantage London expected to hold, placing British companies at a disadvantage in sectors not covered by the EPD, such as clothing or beverages, facing a cumulative 22.5% tariff. Scottish whisky will benefit from zero duties, announced on 24 July 2026. The EU has declined to accept the principle of a US forced labour investigation.