Switzerland
Switzerland: Greens and FDP Campaign a Year Before Federal Elections
Switzerland's Green Party (Grüne) and FDP (Free Democratic Party) have launched new political campaigns despite federal elections being a year away. On July 18, 2026, the Neue Zürcher Zeitung (NZZ) notes that Swiss politics has become a "permanent advertising broadcast," with levels of partisan self-promotion rarely seen before. For the FDP, David Schärer aims to make the party more contemporary by promoting an "early riser philosophy."