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Switzerland
Switzerland: Greens and FDP Campaign a Year Before Federal Elections
Herz — Switzerland Desk · · 30s summary · 1 min read
The essentials
Switzerland's Green Party (Grüne) and FDP (Free Democratic Party) have launched new political campaigns despite federal elections being a year away. On July 18, 2026, the Neue Zürcher Zeitung (NZZ) notes that Swiss politics has become a "permanent advertising broadcast," with levels of partisan self-promotion rarely seen before. For the FDP, David Schärer aims to make the party more contemporary by promoting an "early riser philosophy."
- Greens and FDP launch campaigns one year before federal elections in Switzerland.
- NZZ describes Swiss politics as a 'permanent advertising broadcast.'
- David Schärer promotes an 'early riser philosophy' to reinvigorate the FDP.
What we know
Switzerland's Green Party (Grüne) and FDP (Free Democratic Party), two major Swiss political formations, have launched new campaigns, according to the Neue Zürcher Zeitung (NZZ). The next national federal elections are scheduled to take place in one year.
On July 18, 2026, the daily newspaper describes Swiss politics as a "Dauerwerbesendung"—a permanent advertising broadcast. The level of partisan self-promotion has rarely been this pronounced.
The FDP case
David Schärer of the FDP wants to make his party more contemporary. He is relying on an "early riser philosophy" (Philosophie des Frühaufstehers), which he outlined in an interview.
What remains unclear
The exact launch dates of the campaigns are not specified in available sources. Nor is the detailed content of the "early riser philosophy" clarified in the consulted sources.
When are the next Swiss federal elections?
According to available information, the next Swiss federal elections will be held one year from now, though the exact date is not specified in the sources.
What is the 'early riser philosophy' promoted by David Schärer?
David Schärer of the FDP promotes an "early riser philosophy" (Philosophie des Frühaufstehers) to rejuvenate his party, though the sources do not elaborate on its specific content.
Why does the NZZ call Swiss politics a 'permanent advertising broadcast'?
The NZZ uses the term "permanent advertising broadcast" (Dauerwerbesendung) to describe the intensification of partisan self-promotion in Switzerland, a phenomenon it considers unprecedented in scale.
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