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Tech & Science
Tech & Science Desk · · 30s summary · 3 min read
Pokémon Go, the mobile augmented reality application that lets players capture virtual creatures by moving through real-world locations, celebrates its 10th anniversary in 2026. Launched in July 2016, the game has been downloaded over one billion times on iOS and Android. For the occasion, its publisher Scopely gathered hundreds of players at Times Square in New York for a massive raid against a giant Mewtwo, a direct reference to the game's original trailer. According to Scopely's data, players have collectively traveled over 100 billion kilometers since the game's launch.
Pokémon Go, the mobile application that overlays virtual creatures onto real locations using augmented reality and GPS, celebrates its 10th anniversary in 2026. Its publisher Scopely, an American mobile video game developer and publisher based in Los Angeles, organized an event at Times Square in New York, according to the BBC.
One Thursday, hundreds of players gathered at the iconic New York plaza to collectively battle a giant Mewtwo during a raid. A raid is a cooperative challenge in which players meet physically to battle together against a particularly powerful Pokémon. The scene directly referenced the original trailer released when the game launched in 2016.
The game has been downloaded over one billion times on iOS and Android since its launch, and millions of players still log in every single day.
Since 2017 and the first Go Fest—an annual outdoor event bringing together players worldwide for exclusive collective challenges—Pokémon Go has organized gatherings in over 60 countries, with an average of more than 400,000 participants per year.
In 2025, the Wild Area event—a gathering in a designated physical space for collaborative activities—took place in Doncaster (South Yorkshire, United Kingdom). It was the only European event of this type organized that year.
British content creator j0beats runs one of the largest Twitch channels dedicated to Pokémon Go.
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COVID-19 lockdowns hit Pokémon Go particularly hard—designed to encourage players to move outdoors. According to Michael Steranka, Vice President of Product at Scopely, no other game suffered more from health restrictions. Nevertheless, the title rebounded once restrictions were relaxed.
Pokémon Go has helped realize the millennial dream of becoming a Pokémon Trainer.
— Matthew Reynolds, Editor-in-Chief of the specialized site 'One More Catch'
Austin, a player from Maine (United States) who has been playing since 2017, testifies that Pokémon Go helped him overcome anxiety and depression by motivating him to go outside and meet strangers.
The exact date of the Times Square event is not specified in available sources: it took place on a Thursday during the period of the game's 10th anniversary celebration in 2026.
Pokémon Go launched in July 2016 on iOS and Android.
Scopely, an American mobile video game developer and publisher based in Los Angeles, California, is the current publisher of Pokémon Go.
A raid is a cooperative challenge in which several players meet physically to battle together against a particularly powerful Pokémon, known as a Raid Boss.
According to Scopely, players have collectively traveled over 100 billion kilometers since the launch in 2016, equivalent to approximately 334 round trips between Earth and the Sun.
Yes, events have taken place in over 60 countries since 2017, with an average of more than 400,000 participants per year. In 2025, a Wild Area event was held in Doncaster, United Kingdom.