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Sport
Herz — Sport Desk · · 30s summary · 3 min read
Four former Northern Irish footballers have founded the Gambling Support Group to help players facing gambling addiction. The initiative includes Aaron Hogg, a goalkeeper who spent 20 years in the local leagues and has not gambled for eight years. Developed with the Irish Football Association and Northern Ireland’s players’ union, the group launches as bookmaker sponsorship expands across Northern Irish competitions in 2026-27. In England, Premier League clubs have taken a different approach by banning gambling logos from the front of shirts. Concerns also extend to academy players through gaming and in-game purchases.
According to BBC Sport, Aaron Hogg, a goalkeeper who spent 20 years in Northern Ireland’s football leagues after starting his career in 2006, has not gambled for eight years. His clubs included Crusaders, Glentoran, Portadown, Ards, Carrick Rangers and Dundela. He is a central figure in the new Gambling Support Group, which helps footballers facing gambling addiction.
The player-led group brings together four former footballers: Aaron Hogg, Matthew Snoddy, Aaron Traynor and Michael Ruddy. It is being developed with the Irish Football Association, which governs football in Northern Ireland, and the region’s professional players’ union, PFA Northern Ireland.
Irish FA rules prohibit players from betting on any match involving their team, at men’s, women’s or youth level, or on any match in their league. Players are also barred from asking another person to place a bet on their behalf.
The group is launching as betting companies expand their sponsorship of Northern Irish football. From the 2026-27 season, bookmaker partnerships are increasing in both the men’s and women’s Irish Premiership. Two editions of the League Cup and a regional tournament are also sponsored by bookmakers.
Since the start of the 2026-27 season, English Premier League clubs have been unable to display gambling company logos on the front of their shirts. The clubs adopted the restriction through a voluntary vote. Gambling logos remain permitted on shirt sleeves and training wear.
Eight clubs had to find a new front-of-shirt sponsor. At the article’s publication date, Sunderland and Chelsea had not announced replacements.
Michael Carvill, director of PFA Northern Ireland, says problem gambling behaviour is no longer confined to the professional game. Carvill played for 15 years at the highest level of Northern Irish league football and was Hogg’s teammate at Crusaders.
According to Carvill, such behaviour is now appearing in football academies, driven by gaming and purchases made within video games, commonly known as in-game purchases.
It is a support group founded by former Northern Irish footballers Aaron Hogg, Matthew Snoddy, Aaron Traynor and Michael Ruddy to help players facing gambling addiction. It is being developed with the Irish FA and PFA Northern Ireland.
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Players may not bet on matches involving their team or on any match in their league, including at men’s, women’s and youth level. They may not ask a third party to bet on their behalf.
Premier League clubs voluntarily banned gambling sponsor logos from the front of shirts. The logos remain permitted on sleeves and training wear. Eight clubs needed new front-of-shirt sponsors; Sunderland and Chelsea had not announced replacements when the article was published.
According to PFA Northern Ireland director Michael Carvill, gaming and in-game purchases are exposing young players to problem gambling behaviour during their time in academies.