Tech & Science
AI and Creativity: A Study Identifies an Optimal Zone for Moderate Use
A doctoral study conducted at the University of British Columbia in Canada identifies a "Goldilocks zone" for artificial intelligence use in creative tasks. Moderate usage produces the best ideas; too little or too intense AI use harms creativity. Two controlled experiments involving approximately 150 and 319 participants respectively confirm this finding. A survey of creative professionals—designers, authors, artists—yields the same conclusion: those reporting moderate AI use are rated as more creative by their managers.