World
Hiroshi Okuda, former Toyota leader and Prius backer, has died
Hiroshi Okuda, a former leader of Toyota, has died, according to a report published by Le Monde on August 12, 2026. Okuda took the helm of the Japanese automaker in 1995 and is credited with supporting the development of the Toyota Prius, which became one of the company’s most emblematic hybrid cars. Under his leadership, Toyota established itself as a global giant in the automotive industry.